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The species that survives is the one that’s most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek’s Social Media Week N.Y. event today.
“The past year has really been about change and the importance of adaptability,” she underscored.
During her presentation “Unleashing Your Inner Diva,” Hofstetter provided insights on how to be a more adaptable marketer in order to further one’s career. In fact, adaptability is more important than ever for a marketer during a time of rapidly changing consumer
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