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Pinterest introduced Story Pins in beta last September and, starting Tuesday, the feature—renamed Idea Pins—is available to all creators with Pinterest business accounts in Australia, Austria, Canada, France, Germany, Switzerland, the U.K. and the U.S.
The renamed feature’s basic functionality is the same. Idea Pins allow content creators to share multiple videos, photos and more in a single post. Unlike “Story” content in apps like Instagram, Idea Pins will not automatically disappear after 24 hours.
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