Summer is shopping season on Pinterest, as the discovery platform rolled out several new features and extended the availability of existing ones into new markets.
Pinterest research found that Pinners are over seven times more likely to purchase products they have saved, so it is rolling out new feature Shopping List in the U.K. and the U.S., with Australia, Canada, France and Germany to be added later in 2021.
Shopping List enables Pinners to automatically save Product Pins in one place, making it easier for them to return to those Product Pins and shop for items they were interested in.
Pinners will also be notified if the prices are lowered on items they have saved.
Two-week Shopping Spotlight The Goods by Pinterest will offer limited-edition products sold exclusively via Pinterest from emerging brands including Charlotte Tilbury (U.K.), Lucy and Yak (U.K.), Olive & June (U.S.), Outdoor Voices (U.S.) ad Park and Fifth (Canada).
Pinterest is expanding its shopping features to Australia, Canada, France and Germany, enabling Pinners in those markets to shop directly via Pins, boards, search, Shopping Spotlights and real-world inspirations through visual search feature Lens.
On the seller side, Pinterest extended its Verified Merchant Program to Australia, Canada, France, Germany and the U.K., and its shop tab on profiles and product tagging were rolled out in Australia, Canada, France and Germany.
Pinterest said the number of users engaging with shopping surfaces on its platform grew by more than 200% over the past year, adding that according to a recent study it conducted, Pinners outspend non-Pinners by two times each month and have an 85% larger basket size.
Global head of shopping products Dan Lurie wrote in a blog post Monday, “People have always come to Pinterest to shop—they use Pinterest to discover new ideas and actively consider what to do or buy to bring those ideas to life. We want to help users to find products just right for them and feel confident that they’ve made a solid choice from reputable merchants with a seamless shopping experience. We’re excited that Pinterest users in more countries will now be able to go from inspiration to purchase anywhere on Pinterest, bringing us one step closer to our goal of making every Pin easy to shop.”