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For the second consecutive year, Pinterest Predicts posted an 80% success rate, as 80% of the trends for 2021 that it predicted at the end of last year continued to climb throughout this year.
Pinterest said in a blog post Tuesday, “We call Pinterest Predicts a not-yet-trending report, because it’s all the topics you’re about to see take off—rather than a recap of the trends that spiked the year before. But prediction is only part of the story.”
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