Pinterest Thursday kicked off “Be Their Next,” its first ever business-to-business campaign targeted at advertisers in six countries: Australia, Canada, France, Germany, the U.K. and the U.S.
The company is pitching the opportunities presented by 97% of the top searches on the platform being unbranded, saying that 83% of weekly Pinners made a purchase based on content they saw from brands on Pinterest.
Pinterest also shared data from a recent survey by GlobalWebIndex,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in