Toyota turned to creators on Pinterest to showcase creative uses for its redesigned 2021 Sienna minivan.
Creators adventurer photographer Peter Amend, florist entrepreneur Mallory Browne, restaurateur Bricia Lopez and therapist turned interior designer Anita Yokota will use Story Pins to share tips and tricks and inspire Pinners to think of “Sienna life,” and using the vehicle as a “third space” for things like date nights and man caves.
The campaign—the first of its kind for an automaker on Pinterest—was a joint effort between agencies Atrium, Burrell,
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