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Pinterest is expanding the capabilities of its Pinterest Trends Tool and globally rolling out a new API (application-programming interface) for Conversions.
The Pinterest Trends Tool, which debuted in December 2019, was developed to help advertisers worldwide gain deeper insights into the planning behavior of Pinners and use that information in planning their campaigns.
New features—with the upcoming holiday shopping season and beyond in mind—include trends your audience loves, a widget on the Pinterest Trends homepage that lets advertisers see what has been trending with their engaged users and followers over the past 90 days.
Trends can also be filtered by demographic, place, time and topic.
And
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