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Brazil became the first Latin American country to gain access to Pinterest’s advertising platform, with brands of all size now able to take advantage of multiple ad formats and targeting options.
Pinterest said Latin America is the next region to be included in its global expansion, following Europe, adding that Mexico will join Brazil later in 2021, with Argentina, Chile and Colombia on deck.
Global head of sales Jon Kaplan said in a blog post Monday, “Brazil is one of Pinterest’s largest markets outside of the U.S.