YouTube kicked off “The Shorter Side of YouTube,” a global ad campaign to promote its YouTube Shorts short-form video feature.
The Google-owned video site debuted its YouTube Shorts Fund last week with the goal of distributing $100 million to creators by the end of 2022.
YouTube Shorts is now available in more than 100 countries across the globe, and Alphabet and Google CEO Sundar Pichai said during the company’s earnings call last month that the feature topped 15 billion daily views.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in