Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Cheetah cubs are adorable, but they are not meant to be pets, and #ThinkBeforeYouLike, a new social media campaign from National Geographic, is aimed at driving that point home.
National Geographic animals desk executive editor Rachael Bale told Adweek, “When someone on Instagram posts a photo of them with their ‘pet’ cheetah, it gets a lot of attention. What people don’t realize is that there’s no commercial cheetah breeding for pets—nearly every one was taken from the wild illegally.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in