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Cheetah cubs are adorable, but they are not meant to be pets, and #ThinkBeforeYouLike, a new social media campaign from National Geographic, is aimed at driving that point home.
National Geographic animals desk executive editor Rachael Bale told Adweek, “When someone on Instagram posts a photo of them with their ‘pet’ cheetah, it gets a lot of attention. What people don’t realize is that there’s no commercial cheetah breeding for pets—nearly every one was taken from the wild illegally.”
The
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