Planters and Anthony Anderson are going nuts for Father’s Day with original song “Shake It Like Dad,” performed by Anderson, and an accompanying social challenge.
People can share videos celebrating their dads’ quirks on Instagram, TikTok or Twitter, using the #NutsForDad and #Sweeps hashtags and tagging Mr. Peanut. Entries are open through Father’s Day (Sunday, June 20).
A total of 10 winners will be chosen, with each receiving $10,000 for their dads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in