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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Diversity, Equity and Inclusion

Microsoft Edge Kicks Off ‘Alt Text Adds More’ Campaign on Twitter

VMLY&R is helping it get the message out that only 0.01% of images posted to the social network include alt text

Twitter users must click on the platform’s new ALT button to see the full image descriptionMicrosoft/VMLY&R
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By David Cohen

June 9, 2022

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Only 0.01% of images posted to Twitter include alt text, and only a few of the top 50 accounts on the social platform have ever used alt text. Microsoft Edge is on a mission to change that.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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