Diversity, Equity and Inclusion

Microsoft Edge Kicks Off ‘Alt Text Adds More’ Campaign on Twitter

VMLY&R is helping it get the message out that only 0.01% of images posted to the social network include alt text

MicrosoftEdgeAltTextAddsMoreHero — Twitter users must click on the platform’s new ALT button to see the full image descriptionMicrosoft/VMLY&R

June 9, 2022

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Only 0.01% of images posted to Twitter include alt text, and only a few of the top 50 accounts on the social platform have ever used alt text. Microsoft Edge is on a mission to change that.

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David Cohen

@9Number9
david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Diversity, Equity and Inclusion

Microsoft Edge Kicks Off ‘Alt Text Adds More’ Campaign on Twitter

VMLY&R is helping it get the message out that only 0.01% of images posted to the social network include alt text

Enjoying your content? You Have 1 Free Article Left.

David Cohen

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