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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Beer & Spirits

Michelob Ultra Pure Gold Wants to Help Summer Adventurers ‘Board Your Gear’

The beer brand will pick up the tab for some lucky fans’ oversized baggage fees

People can post photos of themselves using their outdoor gear on Instagram and Twitter.
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By David Cohen

June 29, 2021

Michelob Ultra Pure Gold kicked off its “Board Your Gear” initiative, aimed at easing the pain of oversized baggage fees for adventurers and athletes who want to travel with their own gear.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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