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Meta detailed updates Monday related to its transparency tools for social issue, electoral and political ads, which will apply to all countries where the company’s ad authorizations and disclaimer tools are in place.
Detailed targeting information for social issue, electoral and political ads will be made available to vetted academic researchers at the end of May through the Facebook Open Research and Transparency environment.
Data will be provided for each individual ad, including interest categories selected by advertisers.
Vice president of business integrity Jeff King said in a blog post Monday that this update is an expansion of the pilot that started last May to provide targeting information for ads about social issues, elections and politics leading up to the 2020 U.S.