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Then-Facebook kicked off its “Good Ideas Deserve to Be Found” initiative last February with the aim of boosting small and midsized businesses on the social network and Instagram, and the latest spot in the campaign debuted from Meta Tuesday.
Meta found in its most recent Global State of Small Business report that 20% of SMBs globally were still not operational due to the pandemic, and the company also pointed out that 74% of SMBs using personalized ads on its platform reported that those efforts were vital to the success of their businesses.
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