Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

NewFronts

Meta Touts Reels and Brands in the Metaverse at NewFronts

The tech platform details Wendy's virtual restaurant case study to woo advertisers    

Meta Touts Reels and Brands in the Metaverse at NewFronts
Reels continue to be the fastest-growing format on Instagram, writes Trishla Ostwal.Trishla Ostwal/Meta
Headshot of Trishla Ostwal
By Trishla Ostwal

May 4, 2022

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into the metaverse

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Trishla Ostwal

Trishla Ostwal

  • @trishlaostwal
  • trishla.ostwal@adweek.com

Trishla is Adweek's tech policy reporter.

Recommended articles
Popular Now
  1. What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile
  2. All the Films and Shows HBO Max Quietly Removed
  3. Move Over Google. TikTok Is the Go-To Search Engine for Gen Z
  4. Week of July 25 Basic Cable Ranker: Top-Ranked Fox News Grows From Year-Ago Week, But Is Down From Previous Week
  5. Inside AMC’s ‘Bittersweet’ Farewell to Better Call Saul
Upcoming Webinars
  • Reach Streaming Consumers for Holiday Campaign Success Thursday, August 11, 2022
  • Driving Success on YouTube for Food and Beverage Advertisers Tuesday, August 16, 2022
  • TV Advertising’s Upside During a Downturn Monday, August 22, 2022
  • Build a Scalable Content Supply Chain Tuesday, August 23, 2022
  • Reimagine Marketing Team Collaboration Thursday, August 25, 2022
Related Articles
the tiktok logo on a phone screen
Platforms

TikTok Faces Scrutiny in Australia After UK Outcry

By Trishla Ostwal

Platforms

FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concernsicon-image

By Trishla Ostwal, David Cohen

NewFronts

TikTok to Reveal Contextual Ad Solution TikTok Pulse at NewFrontsicon-image

By David Cohen

NewFronts

Snap Is Rolling Out a Marketplace for Brands and Creatorsicon-image

By Scott Nover

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

64% of CPGs Will Increase Retail Media Spending in 2023

By LiveRamp

The Holiday Shopping Season Looks Very Different for 2022

By InMobi

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

By Matthew Tilley, Executive Director of Marketing, Vericast

What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies?

By Neil Hoyne

Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2022 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email