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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
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Augmented Reality

Meta Quest to Debut Post Malone's Twelve Carat Toothache: A VR Experience

A 2D version will be available on Facebook, Instagram, Watch Together for Messenger and Instagram

The 180-degree experience coincides with the recent release of Post Malone’s new album, Twelve Carat ToothacheMeta
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By David Cohen

 

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Nine-time Grammy Award-nominated artist Post Malone is bringing his talents to Meta Quest, as well as Facebook and Instagram.

Post Malone’s Twelve Carat Toothache: A VR Experience, a 40-minute concert film and visual album, will debut July 15 at 6 p.m. PT/9 p.m. ET on Venues within Quest’s Horizon Worlds, as well as on the artist’s Facebook and Instagram pages and Watch Together on Instagram and Messenger video calls.

The 180-degree experience coincides with the recent release of Post Malone’s new album, Twelve Carat Toothache, and it was created specifically for virtual reality—with set design, practical effects and camera framing tailored for 180 display and, at 8K, the highest resolution and fidelity for a musical performance on the platform to date.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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