Meta Quest Teams Up With VMLY&R on Holiday Campaign

The video, created in Horizon Worlds, showcases the Meta Quest 2 VR headset

The video is being rolled out across all social channels, and it will be extended to streaming servicesMeta Quest/VMLY&R

Meta Quest teamed up with VMLY&R on a campaign for the holiday shopping season.

The virtual reality unit of Facebook parent company Meta and the agency used the former’s Horizon Worlds to create a video that seeks to spread holiday joy and demystify VR technology.

The video spotlights a virtual experience within Horizon Worlds and a fully custom song with lyrics including, “Holler at me when you make it home, we’re on a Quest to never be alone,” to showcase the Meta Quest 2 headset.

Meta said the video is being rolled out across all social channels, and it will be extended to streaming services soon, as well.

Meta Quest/VMLY&R

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