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Meta kicked off the first consumer brand marketing campaign to raise awareness of its corporate rebranding from Facebook, and it will run in the U.S. through Dec. 5 off- and on-platform and on television.
The Meta Creative X team partnered with lead agency Droga5 on the campaign.
The creative features a group of art students exploring a museum and being drawn into Henri Rousseau painting “Fight Between a Tiger and Buffalo,” taking them into a 3D world of distant planets, junglist bears, lush vegetation and raving flamingoes.