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Meta introduced new targeting segments for business-to-business advertisers on its platform,
The company said in a blog post Tuesday that more than 200 million businesses and over 2.9 billion people use its applications daily.
The new b-to-b targeting options when creating campaigns are:
- IT decision-makers: People who are information technology decision makers, based on their job titles.
- Business decision-maker titles and interests: People who are business decision-makers based on their job titles and interests.
- Business decision-makers: People who are business decision-makers in engineering/IT, operations, human resources, strategy or marketing, based on their job titles.
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