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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Diversity, Equity and Inclusion

Meta, Ciara Team Up to Boost Black-Owned Small and Midsized Businesses

10 will be nominated to receive one-on-one mentorship, other benefits via Meta Elevate

Ciara will also curate a #BuyBlack Friday gift guideBeautymarks Entertainment
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By David Cohen

November 12, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Meta chief operating officer Sheryl Sandberg and Grammy Award-winning singer/songwriter, entrepreneur and philanthropist Ciara shared the microphone at the 2021 Forbes Next 1000 Summit Friday.

Sandberg said during the virtual event that Meta will donate $250,000 to U.S. Black Chambers to further support the pandemic recovery efforts of local Black-owned small and midsized businesses.

And Ciara is teaming up with Meta Elevate to nominate 10 Black-owned businesses for one-on-one mentorship, with each nominee receiving six weeks of dedicated support from Meta to help them build effective marketing campaigns on Facebook and Instagram.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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