Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Meta is marking the 25th anniversary of the Scream franchise and the Jan. 14 theatrical release of the latest installment, Scream (2022).
Facebook Creative Shop, fan platform Hello Sidney, Instagram, Messenger, Paramount Pictures and Spyglass Media Group teamed up on a Movie Mate second-screen experience, which debuted on Facebook and Instagram Monday.
Fans can access the Movie Mate by going to the Scream Movies Facebook page and clicking the Send Message button, or sending a direct message to @screammovies on Instagram.
Then, while streaming the original Scream film at home, Movie Mate syncs with the stream and shares behind-the-scenes moments, exclusive photos and entertaining facts about the movie.
Users
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in