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When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger cohorts, around the world.
Gen Z is an audience every brand, sporting event and team is trying to reach and approach in different ways.

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