Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger cohorts, around the world.
Gen Z is an audience every brand, sporting event and team is trying to reach and approach in different ways.