Mariah Carey and Snapchat Spotlight are on to the next holiday.
The pop legend’s “All I Want for Christmas” challenge on Snapchat’s user-generated content platform resulted in the creation of more than 3.5 million videos incorporating the track, which were viewed over 300 million times.
With Valentine’s Day fast approaching, Carey kicked off a new challenge Saturday, “Always Be My Baby,” in which Snapchatters are tasked with using her song of the same name in videos describing how they will celebrate with their valentines.
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