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More than 20 creators on Pinterest are creating branded content across seven L’Oreal USA brands through mid-September via Pinterest ads and Idea Pins.
Creators taking part include Andrea Ali, Roxette Arisa and Jkissa, and the brands in the campaign are CeraVe, Lancôme, L’Oreal Paris, Maybelline New York, Redken, Urban Decay and YSL Beauty.
Pinterest said searches on its platform for soft makeup (up 2.4 times year over year) and white eyeliner (2.2