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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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L’Oreal USA Teams Up With Over 20 Pinterest Creators

They are backing seven of its beauty brands with ads, Idea Pins

The brands in the campaign are CeraVe, Lancôme, L’Oreal Paris, Maybelline New York, Redken, Urban Decay and YSL BeautyL’Oreal USA/Pinterest
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By David Cohen

 

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More than 20 creators on Pinterest are creating branded content across seven L’Oreal USA brands through mid-September via Pinterest ads and Idea Pins.

Creators taking part include Andrea Ali, Roxette Arisa and Jkissa, and the brands in the campaign are CeraVe, Lancôme, L’Oreal Paris, Maybelline New York, Redken, Urban Decay and YSL Beauty.


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L’Oreal USA/Pinterest


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L’Oreal USA/Pinterest

Pinterest said searches on its platform for soft makeup (up 2.4 times year over year) and white eyeliner (2.2

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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