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LinkedIn began offering a free certification program through online learning center LinkedIn Marketing Labs to recognize professionals who have become proficient in advertising via its platform.
The initiative debuted with two certifications:
- Fundamentals Certification (basic): For people who demonstrate expertise in launching LinkedIn ad campaigns and tactics. With this certification, they can run successful LinkedIn ad campaigns that drive business results.
- Marketing Strategy Certification (intermediate): For those who demonstrate expertise in leveraging LinkedIn ads for full-funnel strategies, including brand awareness and lead generation.
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