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LinkedIn’s newest fully integrated brand campaign continues to explore what makes its members professionals.
The professional network’s “Welcome Professional 1.0” campaign kicked off last Nov. 24, including two television spots, “Professionals” and “Priorities.”
LinkedIn said it has seen increased engagement from its members over the past two months, and it has seen those members express more of their authentic selves on its platform.
The company added that while Welcome Professional 1.0 was inspired by the voices of its community, the new campaign, “Welcome Professional 2.0,”
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