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LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform.
The professional network’s new Group Identity option leverages its first-party data by grouping members based on shared professional traits such as company, industry or job title, letting business-to-business marketers measure, optimize and target without needing individual trackers across sites.
LinkedIn rolled out a free tool that lets marketers run campaign tests on a secure, virtual device, providing them with real-world insights while adhering to privacy restrictions.