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LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.
Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with economic uncertainty causing decision-makers to seek ways to do more with less, some traditional elements of the buying journey are becoming outdated.
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