LinkedIn added an export capability to its Company Engagement Report, enabling members to download the information as a CSV file.
That file can be used to analyze and prioritize accounts, share data with other people who do not use LinkedIn Campaign Manager (such as executives and sales teams) and seamlessly align marketing and sales efforts.
LinkedIn product lead of ads measurement and audiences Jae Oh said in a blog post Tuesday, “One of the key strengths of LinkedIn as a business-to-business marketing channel, especially under an account-based marketing framework, is that members are inherently tied to where they work (not to mention their job titles and functions).”
The professional network’s Company Engagement Report provides the following metrics on companies designated as highly valuable to a business:
- Engagement level: The sum of ad engagement, organic engagement and website visits divided by the number of members targeted and benchmarked across companies marketed to on LinkedIn. ...
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