Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
LinkedIn debuted a new community for business-to-business marketers, LinkedIn Collective, with LinkedIn Marketing Solutions vice president of marketing Jim Habig calling it “a community of insightful, knowledgeable and provocative thinkers in b-to-b, for discussion and debate that will move our industry forward.”
The professional network also shared some highlights from parent company Microsoft’s financial results for its fourth quarter and fiscal year 2022.
LinkedIn saw record engagement among its 850 million-plus members during the period, with revenue up 26% year-over-year and LinkedIn Marketing Solutions topping $5 billion in revenue for the fiscal year ended June 30.
Habig said the driving force behind LinkedIn Collective is amplifying the voices of b-to-b marketers and rallying behind their thought leadership, and he sees the community as “a gathering of the best thought leadership on how b-to-b marketing should be done,” adding that the professional network is working with its product team to create a unique content...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in