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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Cannes Lions

LinkedIn CEO Ryan Roslansky Discusses Talent Shifts in the Ad Industry in Cannes Keynote

The professional network backed the creation of the first ever Creative B2B Lions

LinkedIn CEO Ryan Roslansky sees a fork in the road when he looks at the future of the ad industryLinkedIn
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By David Cohen

 

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LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional network backed the creation of the first ever Creative B2B Lions, which will be awarded Thursday.

“The advertising industry is in the promise-making business,” Roslansky said, going back to 1773 to surface the example of engineer James Watt using the concept of horsepower to sell mine owners on his new steam-powered engine, and then returning to more modern times by adding, “The MP3 player had been around for a decade before the iPod.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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