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LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional network backed the creation of the first ever Creative B2B Lions, which will be awarded Thursday.
“The advertising industry is in the promise-making business,” Roslansky said, going back to 1773 to surface the example of engineer James Watt using the concept of horsepower to sell mine owners on his new steam-powered engine, and then returning to more modern times by adding, “The MP3 player had been around for a decade before the iPod.