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LinkedIn detailed several updates to pages on its platform.
Companies can add lead-generation forms to their pages, with customized text and the ability to choose from a variety of calls to action. Members visiting the page can then submit their contact information via an auto-filled form.
Pages can now comment or react as the page to posts in feed where the brand has been @mentioned or hashtagged by clicking on the profile image in the bottom-left corner of the post and selecting page.
Director of product Mary Yang said in a blog post, “By engaging in more conversations, your organization can get in front of new audiences and attract more page followers.