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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

B-to-B

LinkedIn Adds Lead-Generation Forms to Pages

Pages can now comment or react as the page

Boosting for events enables the creation of an ad campaign from within a LinkedIn event pageLinkedIn
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By David Cohen

June 9, 2022

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


LinkedIn detailed several updates to pages on its platform.

Companies can add lead-generation forms to their pages, with customized text and the ability to choose from a variety of calls to action. Members visiting the page can then submit their contact information via an auto-filled form.

Pages can now comment or react as the page to posts in feed where the brand has been @mentioned or hashtagged by clicking on the profile image in the bottom-left corner of the post and selecting page.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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