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LinkedIn Marketing Solutions unveiled several updates Tuesday, including a way for pages to Boost organic posts and a new Event Ads format and Event Analytics tool.
Page administrators on the professional network can now Boost high-performing organic posts from their pages, paying to expand the audience reach of those posts.
LinkedIn Marketing Solutions senior director of product management Rishi Jobanputra explained in a blog post Tuesday, “Many of you have likely experienced this: You post from your LinkedIn page and start to see some exciting reactions, but you see the potential for even more engagement if only you could easily share it with a bigger audience, on the spot.
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