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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Food & Beverage

Lifewtr and Doja Cat Take Fans to Planet Her With a New AR Experience and Contest

The new campaign blends virtual tech, art and fandom energy

A row of Doja Cat-inspired Lifewtr bottles
The limited-edition set of bottles were inspired by Doja Cat's hit album, Planet Her. PepsiCo /Lifewtr
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By Shannon Miller

November 3, 2021

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year’s biggest music releases, the “Need to Know” artist and PepsiCo’s Lifewtr brand are offering an immersive experience and a chance to win big.

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Shannon Miller

  • @ShannonL_Miller
  • shannon.miller@adweek.com

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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