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If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year’s biggest music releases, the “Need to Know” artist and PepsiCo’s Lifewtr brand are offering an immersive experience and a chance to win big.
Today, the premium bottled water brand launched a campaign that includes a number of in-person and digital activations aimed toward dropping fans right into Planet Her.