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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Food & Beverage

Lifewtr and Doja Cat Take Fans to Planet Her With a New AR Experience and Contest

The new campaign blends virtual tech, art and fandom energy

A row of Doja Cat-inspired Lifewtr bottles
The limited-edition set of bottles were inspired by Doja Cat's hit album, Planet Her. PepsiCo /Lifewtr
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By Shannon Miller

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year’s biggest music releases, the “Need to Know” artist and PepsiCo’s Lifewtr brand are offering an immersive experience and a chance to win big.

Today, the premium bottled water brand launched a campaign that includes a number of in-person and digital activations aimed toward dropping fans right into Planet Her.

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Shannon Miller

  • @ShannonL_Miller
  • shannon.miller@adweek.com

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

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