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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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Kyra Media and Walmart's Youth-Focused Interiors TikTok Channel Hits 1 Million Followers

Interior design is important to the post-millennial generation

Klaus Vedfelt/Getty Images
Headshot of Meseret Ambachew
By Meseret Ambachew

 

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Kyra Media’s interior design TikTok channel 4Walls reached 1 million followers this week, six months after launching, spurred by the generation’s changing consumer habits.

Typical content on 4Walls, which Kyra Media launched with Walmart last September, includes DIYs, room makeovers, and home tours. The most popular TikTok video on the channel, an explainer on maximalism and the aesthetic of excess, has 5 million views.

“The pandemic has changed this generation’s meaning of ‘home’…” Kyra’s head of U.S.

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Headshot of Meseret Ambachew

Meseret Ambachew

  • @MeseretAmbachew
  • meseret.ambachew@adweek.com

Meseret is Adweek's ad-tech reporter.

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