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Kyra Media’s interior design TikTok channel 4Walls reached 1 million followers this week, six months after launching, spurred by the generation’s changing consumer habits.
Typical content on 4Walls, which Kyra Media launched with Walmart last September, includes DIYs, room makeovers, and home tours. The most popular TikTok video on the channel, an explainer on maximalism and the aesthetic of excess, has 5 million views.
“The pandemic has changed this generation’s meaning of ‘home’…” Kyra’s head of U.S.