Kraft Heinz teamed up with food and drink social publisher Twisted and cooking application Whisk to help break in the recently introduced TikTok Jump feature in the U.S.
The video creation platform rolled out TikTok Jump last month as a way for creators to incorporate mini-programs and services from third-party providers into their videos, with users being able to click on the links generated by Jumps to explore recipes, take quizzes and discover useful learning tools, among other uses.
Whisk
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