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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

Keeping an Ear to the Ground Keeps Brands on Their Toes

The winning strategy, according to Hootsuite

smw hootsuite
Tom Keiser, CEO, Hootsuite, discussed these opportunities for exchange with Melanie Gaboriault, Head of Global Corporate Communications at Hootsuite, during their appearance at Adweek’s Social Media Week on Tuesday.Adweek
Headshot of Nicole Sara Sivens
By Nicole Sara Sivens

May 7, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


It’s no secret that we’re all on social media all day long—in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research Center.

We’re using it to connect, find our communities, feel inspired, kickstart our activism and buy stuff. We are all introverts now, and with the removal of a physical introduction, brands need to rethink their relevance and participation in the bajillions of conversations happening online each day.

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Headshot of Nicole Sara Sivens

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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