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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok

#LearnOnTikTok on TikTok has 120 billion views

Adweek
Headshot of Alexandra Bower
By Alexandra Bower

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it’s doing so with enhanced storytelling on new platforms.

The group’s Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok’s Education and Philanthropy Partnerships Lead Brett Peters at Adweek’s Social Media Week LA last week.

A global organization born from a viral campaign

Storytelling is at the core of the Project’s mission to uplift, empower, and connect LGBTQ+ young people around the globe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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Alexandra Bower

  • @alexandra_cc1

Alexandra Bower is a freelance writer for Adweek.

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