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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Design

Instagram Unveils New Visual Identity With a Focus on Accessibility, Legibility

New font Instagram Sans was created in collaboration with Colophon Foundry and several global type foundries

The Instagram community was placed at the forefront of its new layouts, with full-bleed imagery of real peopleInstagram
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By David Cohen

May 23, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Instagram shared the details behind its new visual identity Monday, saying that its goal from the beginning of the process was to provide its community worldwide with an immersive and inclusive experience by focusing on accessibility and legibility throughout the design process.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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