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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Instagram Tests a Way for Users to Choose How to Handle Like Counts

The platform began experimenting with hiding them in 2019

Some users felt that not seeing like counts led to less pressureNatanaelGinting/iStock
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By David Cohen

April 14, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Instagram is testing a new option that would allow its users to decide how they want to treat like counts.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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