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Instagram detailed several updates to branded content on its platform.
Creators can now tag up to two brands in a single piece of branded content, and each brand will be able to see the other before approving.
Creators can also request approval from a brand and publish their content while awaiting a response, and that content will appear with the paid partnership label but without a brand name until approval is granted.
Finally, creators can request approval from brand partners in settings, and brands can approve or deny requests either while viewing the media or in settings.
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