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Instagram began the global rollout of branded content ads in its Reels short-form videos Friday.
The Facebook-owned photo- and video-sharing network began enabling businesses and creators to add branded content tags to Reels last December.
Organic feed and Story posts can be boosted and become ads via the new Instagram Boost for Branded Content tool, as well as new account permissions for creators.
Instagram also began a test with a small group of creators in the U.S.
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