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The National Football League turned to Chromaspring founder Grant Tucker and Instagram to revive an NFL Draft tradition this year: Booing commissioner Roger Goodell.
This past weekend’s draft hosted a limited number of fans due to the pandemic, while the 2020 NFL Draft was all virtual for the same reason.
The augmented reality lens automatically boos when fans using it open their mouths.
The league said the lens was available globally, and the most activity came from the U.S.,
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