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Instagram teamed up with creative agency Mojo Supermarket on “It Pays to Be You,” a digital campaign aimed at showcasing the ways creators can make money across its platform simply by using their voice and following their passions.
The campaign will be made up of six-second and 15-second digital ads designed to help creators learn about the range of monetization options available to them, no matter what career stage they are in, and to highlight five creators and the inspiring ways they are thriving on Instagram: