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As users browse Instagram, they may come across sponsored posts (advertisements) they’re not interested in seeing. When a user comes across an ad they don’t want to see, they can hide it from their view and tell Instagram why they’ve done so. For instance, they can tell Instagram the ad isn’t relevant to them or that they see the ad too frequently.
However, after a user tells Instagram they’re not interested in an ad, Instagram may still show the same ad (or ads from the same advertiser) to the user in the future.
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