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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Ecommerce

Instagram Begins Testing Native Affiliate Tool, More Ways for Creators to Set Up Shops

Facebook CEO Mark Zuckerberg unveiled several updates during Creator Week

The native affiliate tool will be tested with a small group of creators and businesses in the U.S., including Benefit, Kopari, MAC Cosmetics, Pat McGrath Labs and SephoraInstagram
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By David Cohen

 

Navigate the next chapter of social media with brand leaders from VH1, duolingo, Unilever and more. Join Social Media Week in NYC or virtually, May 16–18. Register now.

Facebook CEO Mark Zuckerberg unveiled several updates to monetization options for creators on Instagram during the two platforms’ Creator Week virtual event Tuesday.

He said during the opening session, “I think that any good vision of the future has to involve a lot more people being able to make a living by expressing their creativity and by doing things they want to do, rather than things they have to—and having the tools and the economy around them to support their work is critical.”

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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