Brand-building and NIL (name, image and likeness) business management software INFLCR reached a three-year exclusive partnership with TikTok.
The initial focus will be on educating student-athletes about best practices on the video creation platform and helping them maximize their earnings potential, and INFLCR will distribute the education and directly connect student-athletes with TikTok growth strategists, who will help them grow their audiences and participate in tentpole campaigns related to college sports.
INFLCR inked a similar three-year pact with Meta last week, with the two companies teaming up on in-person educational workshops for athletics administrators.
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