Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Presented By
8thWall | Niantic

Augmented Reality Advertising News

IAB Releases AR Buyer’s Guide for Marketers

The number of augmented reality users in the US alone is expected to reach 85 million this year

it is important to identify whether the goal is to drive upper-, mid- or lower-funnel engagementIAB
Headshot of David Cohen
By David Cohen

 

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Saying that 97% of brands on Forbes’ Most Valuable Brands list are currently using augmented reality in their advertising, the IAB Monday released its AR Buyer’s Guide to help pave the way for mid-level and senior-level marketers.

The guide highlights the benefits of AR marketing, the types of experiences available to brands, recommended measurement criteria and how to get started.

The IAB’s AR Marketplace Board is led by Zoë Soon, vice president of the IAB Experience Center, and its co-chairs are:

  • Carolina
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category
  2. The 20 Best Ads of 2023
  3. Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report
  4. 2024’s Marketing Strategy Is No Longer About Brand DNA
  5. Dentsu Americas Names New Media, Strategy and Client Executives
Upcoming Webinars
  • Can ChatGPT Create a Great Webinar? Wednesday, December 13, 2023
  • Build a Social Community That Supercharges Engagement Tuesday, December 19, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Calendar
  • Event Calendar
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals
  • On-Demand Event Videos

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email