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Saying that 97% of brands on Forbes’ Most Valuable Brands list are currently using augmented reality in their advertising, the IAB Monday released its AR Buyer’s Guide to help pave the way for mid-level and senior-level marketers.
The guide highlights the benefits of AR marketing, the types of experiences available to brands, recommended measurement criteria and how to get started.
The IAB’s AR Marketplace Board is led by Zoë Soon, vice president of the IAB Experience Center, and its co-chairs are: